Since 1997 SHOE has reached millions of lesbians all around the world. Advertising on SHOE is a great way to get your product seen. SHOE addresses all women - lesbian, bisexual, transgendered or heterosexual. Our members are young, active and educated women with an excellent income.

• 43% of the women are aged between 17 and 25.
• Closely followed by 35% women aged between 26 and 35.

Geo-Targeting: We can target your ads to specific countries, regions or globally.

Our Advertising Partners:

Our advertising partners - amongst others - include:

20thCenturyFox.	Swissquote	Parship
Universal Music	EMI Music	Sunrise

Brand Loyalty 

While the size of the Gay and Lesbian market is considerable (estimated about 13.5 million people in the US alone), the decisions behind the purchases of this audience show tremendous support for marketers who advertise specifically to this community. In fact, recent studies show that when offered products and services of similar quality, a staggering 87.73 percent of Gay and Lesbian clients would purchase products and services identified and marketed directly to them. Source: Simmens Surveys

Facts & Figures:

• SHOE is one of the leading lesbian online communities worldwide
• Over 175'000 registered members from over 140 countries
• 200'000 monthly visitors 
• Coverage of SHOE on national and international TV
• Coverage of SHOE in various well known international publications

 

Awards

• Stonewall Award 2010 "Outstanding Contributions to the LGBT Community"
• German Media Award 2006 "Best Online Portal"
• Stonewall Award Nomination 2004 "Outstanding Contributions to the LGBT Community"
• Swiss Fairy Awards 2004 "Lesbian Personalities"
• Founders named "Faces of the Year 2002" by PSIndex
  
  SHOE in the Media: Read the Reviews

Types of Ads

Overview

• Medium Rectangle on Frontpage for only CHF 400.- ($ 400)
• Smaller Rectangle in MySHOE Admin for only CHF 300.- ($ 300)
• Leaderboard for only CHF 350.- ($ 350)
• Textlink for only CHF 50.- ($ 50)

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Medium Rectangle on Frontpage for only CHF 400.- // $ 400

Conditions:

• Size: 300x250 Pixel
• Weight: Max 30 Kb
• Rotating

Appears on:

• Frontpage

Rates:

• Medium Rectangle CHF 400 // USD $400.- per Month // 10'000 Impressions
• Agencies: CPM CHF 40.- // $40
• Minimum Booking: 10'000 Impressions

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Smaller Rectangle in MySHOE Admin for only CHF 300.- // $ 300

Conditions:

• Size: 175x250 Pixel
• Weight: Max 30 Kb
• Rotating

Appears on:

• MySHOE Member Adminarea

Rates:

• Smaller Rectangle CHF 300.- // $ 300 per Month // 10'000 Impressions
• Agencies: CPM CHF 30.- // $ 30
• Minimum Booking: 10'000 Impressions

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Leaderboard for only CHF 350.- // $350

Conditions:

• Size: 728 x 90 Pixel
• Weight: Max 30 Kb
• Rotating

Appears on:

• Nickpages
• Chat

Rates:

• Leaderboard CHF 350.- // $ 350 per Month // 10'000 Impressions
• Agencies: CPM CHF 35.- // $ 35
• Minimum Booking: 10'000 Impressions

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Textlink for only CHF 50.- // $ 50

Conditions:

Option 1

• Text Max. 350 Characters
• Image Max. 120 x 60 Pixel
• Rotating

Option 2

• No Text
• Image Max. 150 x 150 Pixel
• Rotating

Appears on:

• Subpages
• Nickpages
• Chat

Rate (both Options):

• Textlink CHF 50.- // $ 50 per Month // 10'000 Impressions
• Agencies: CPM CHF 5.- // $ 5.00
• Minimum Booking: 10'000 Impressions

Discount

Special conditions:

• 5% off all prices for all lesbian & gay businesses, organizations.

Discounts:

• Information about volume discount and/or special conditions upon request.

Booking conditions

• All amounts are in Swiss Francs and will be charged in Swiss Francs (CHF)
• Amounts shown in US Dollar are for information purposes only
• Payment in advance only
• Subject to alteration of prices
• Technical targeting is free of charge (Geo- Weekday- or Time-Targeting, etc.)
• No sound allowed in any advertising material before the user ACTIVELY chooses to turn it on

Contact

We are open to your suggestions. Please contact us today. We'd love to hear from you.